There are many advantages of creating a buyer persona, for example:

• better understanding of potential customers,
• finding ways to build lasting relationship with customers,
• better product customization,
• easier implementation of functionalities,
• saving time

We wrote about the importance of buyer persona in a separate article.

If you do not know how to create a buyer persona correctly, we offer you a practical template that you can adapt to your business. In addition, in the file, which you can download for free, we have included an example to help you complete it. Get inspired by our buyer persona and understand the point of its implementation.

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