The most important thing is to determine why, in fact, your WordPress site is slow to load. It’s a good idea to conduct a thorough analysis of its loading time and the factors affecting it – for this purpose, you can use free tools, such as PageSpeed Insights (from Google), GTmetrix, or Pingdom Test Tool. Once you have the report, you can start solving the problems.

Why is your WordPress slow?

• Slow server – the main culprit here is the hosting provider or the chosen option. The cheapest hosting, especially shared hosting, will not be efficient enough to handle a lot of site traffic.
• Too many plugins – we will write a little more about plugins below. They are a useful addition, extending the functionality of the site, but installing too many of them has the opposite effect – instead of working better, it starts to become less responsive and slower. The effect of plugins on the site’s load time can be measured, for example, using P3 (Plugin Performance Profiler).
• Non-optimized photos – photographs and graphic elements of the same size can differ significantly in the amount of space they take up, which translates into the time it takes to transfer them from the server to the recipient’s computer. Photos saved in less efficient formats have a significant impact on page speed.
• Gravatars – this feature allows you to display avatars of users who comment on a post at the bottom of the page. The catch is that the avatar has to be downloaded from a different server each time, which increases the page’s load time significantly.
• Outdated version of WordPress, plugins, and data accumulated over the years – updating the CMS and add-ons to the latest version will allow you to take advantage of all the improvements and technical innovations. Cleaning the saved backup copies of pages, drafts, entries or comments will allow you to improve the way it works.

What plugins to use?

Plugins can indeed expand the functionality of a WordPress-based site. However, you need to choose them very carefully, as their excess may lead to performance drops. What plugins to choose, then?

• Cache plugins – thanks to them, you can even speed up the page load time by several times. Caching reduces server load and improves Google SERP results. WP Rocket, WP Super Cache, or W3 Total Cache are the most popular solutions. WP Rocket also allows you to load images gradually and regularly clean up unnecessary data, which also affects page load speed.
• Plugins for managing images – if you have a lot of multimedia on your site, you will appreciate the Envira Gallery plugin, which allows you to optimize photos and make them load faster. The WP Smush plugin, on the other hand, allows you to optimize photos in bulk – so they take up less space and load faster.
• SEO plugins – Yoast SEO will help you optimize your site for SEO. The aforementioned P3 plugin, in turn, will show you which element of the site needs further optimization and what has the greatest impact on the site’s load time.

Summary

Cache, a reasonable number of plugins, optimized multimedia, installed updates, and a good server – these are the main elements that can affect your site’s page speed. Contrary to popular belief, optimization does not have to be difficult and can bring really satisfying results.

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What is the About Us page?

An “About Us” page (sometimes also called “About the Company” or “Our Story”) is a section of a website (but also an advertising brochure or other marketing materials) that is designed to present information about a particular company or organization. The purpose of this tab is to present the history, mission, values, goals of a particular brand, as well as the people behind a particular company or project. Becoming familiar with it helps potential customers, business partners and other interested parties better understand who the company is, why it is valuable and for what reason, when choosing among other current entities (promoting the same offerings), one should opt for that particular brand.

How to write an About Us page?

Reviewing the websites of various brands, one can find that very often the About Us page is a repetition of the content that is included on the main tab, focusing on providing the company’s contact information (i.e. repetition of the content from the Contact us tab), or presents items that are in the brand’s offer (and thus available on many other tabs). However, that’s not the kind of information users are looking for when they go to that very place. Here are four effective practices to help you create the kind of description on your About Us page that the user – and perhaps your future customer – expects.

1. Tell the story

The first method described is the result of the approach that people like to hear stories as well as buy from other people – that is, it proposes harnessing the power of storytelling. After all, every company has a shorter or longer story, and telling it (especially in a personal way, great for micro, local companies) can be the key to building a bond with customers.

If you want to take advantage of this idea, start by presenting the company’s genesis. Tell the story of who founded it, when, with whom, under what circumstances, and most crucially – why. Show the milestones in the company’s history, focusing on recounting not only the successes achieved but also the challenges that had to be overcome. Telling your story will let your customers understand you better.

2. Focus on vision, mission and values

A company’s mission, vision and underlying values are key elements that help shape a brand’s identity. In times of dynamic competition in the marketplace, it’s through such matters, which are an essential part of your brand strategy, that you should start establishing your business – to determine why you do what you do and what values (innovation, sustainability, girlhood, etc.) guide you.

However, once you’ve identified these issues, don’t treat them as secret knowledge that only you or possibly some employees are aware of. Present it on the About Us subpage so that the customers can see what matters to you. After all, it may be that the same elements are important to them – and that will encourage them to make a purchase.

3. Show your team

You must have heard that storytelling increases the chances of selling as people are most likely to buy from other people, rather than from brands to which they are unable to assign any face. This belief underlies the third example, which shows how to develop an About Us page – that is, by showing every company’s most valuable resource, people.

Therefore, introduce the key people on your team, outlining their experience, passions and how they support product creation or service design for the end user. By providing this type of information (supported by photos of the individuals) you will build trust with the viewer and show that there are competent and dedicated professionals behind your company.

4. Mix the above points

The fourth method outlined above is a mix of the three mentioned above. Without a doubt, it’s the best practice you’ll find when creating and analyzing About Us pages. Why? Because it incorporates storytelling (the story of how the company developed can be really captivating to the audience), shows faces (essential in the area of building trust in the brand), and indicates what the company’s values are (which provides an opportunity to identify). By synthesizing all this information (as well as exerting the creativity of team members or an external copywriting specialist), you can create a description that will pique the interest of even the most skeptical viewer.

About page – summary

Although the About Us page is the shortest, least complicated and contains a small amount of information compared to other bets on a brand’s website, getting it right poses a lot of difficulties for companies – no matter what industry they are in. However, the development of the text will not be so cumbersome and time-consuming when you take advantage of the content design suggestions outlined above.

Still, In this regard, it is undoubtedly worthwhile to delegate this task to the person who knows the company best or to reach for the help of a professional who, after gathering the necessary information, will create a description that will enable you to achieve your desired goals. This is the best way to make the About Us page also play a role in encouraging or convincing the customer to make a purchase.

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What is a Facebook landing page?

A Facebook landing page is a page to which users are redirected when they click on a particular ad. Depending on the purpose of the ad, the page should inform users about the possibility of joining a newsletter, provide a description and allow them to purchase a specific product, or allow them to buy tickets to an event. It all depends on the reason the user came to the site and what they just read in the ad.

We now live in a hurry and perpetually short on time, and we scroll social media such as Facebook while waiting in line at the doctor’s office, on the bus ride home or during a break at work. Users expect simple transaction completion, clear descriptions and an uncomplicated process.

It is also worth mentioning here that a Facebook landing page is not a page created strictly for Facebook. In the past, the portal allowed the creation of such pages within its platform, but now they are standard landing pages that are simply configured with Facebook. This does not change the fact that each landing page should be dedicated to a specific advertising campaign.

Why create a Facebook landing page ?

Picture a user who takes a lunch break and scrolls through Facebook and finds your ad. Or one out of boredom on a bus or a tram browses around and notices your ad. The ad catches their eyes and tempted by the attractive product you offer, they click. But instead of going to a dedicated product page that will easily lead them right to purchase, they end up back at the company’s homepage, where they began. Frustrated by wasted time and they drop the purchase. You lose a potential customer. The reason was the lack of a landing page dedicated to this ad.

Advertisers focus most of their attention on creating the ad itself, choosing the right text, graphics and making the whole thing interesting and appealing. They run tests, change the target audience and analyze the parameters, and when the ad still doesn’t bring conversions, they change it completely. Few people take into account that it is not the ad itself that is the problem, but precisely the later process, i.e., redirecting the user.

In this case, both elements must be consistent and both have almost the same impact on the result. The ad is just a lure to catch the eye and catch the potential customer’s interest enough to make them decide to go to the next step, which is to click on the link. A Facebook landing page, on the other hand, is where you can spread your wings a bit and describe your offer, product in detail or add more interesting photos. This means that a weak landing page, or no landing page at all, can make the time and expense spent on creating an ad, only put unnecessary strain on your budget, rather than lead to a sale.

How to create a Facebook landing page?

Before we get to the actual process of creating a landing page, there are a few things to consider. First and foremost, your target audience. Facebook, like the rest of social media, has advanced ad targeting and internal intelligence that does a great job of hitting the designated target audience. If you know what settings you’re going to make in Facebook Ads and which parameters you’re going to set, keep the same in mind when setting up a landing page. This is because you can be sure that the audience you indicate will be the recipients of your ad and, consequently, of the landing page as well.

Another element to take care of is the consistency of the message between the ad itself and the landing page. If your ad offers the user a 15% discount for signing up for your newsletter, then the landing page should have the same title, form and offer the promised discount. Otherwise, the user will perceive your company as unreliable and will not attempt the offer again. It’s also worth making sure that the two forms are visually consistent.

Maintaining these two basic principles will ensure that the landing pages you create will have better conversions and be well-received by your target audience. But how do you create a Facebook landing page?

Start by choosing a landing page creation tool

The process of creating a Facebook landing page looks almost identical to a standard landing page. You can do it with a WordPress page builder or use a dedicated landing page app. Keep in mind that if you know that technical issues are not your forte, you can always ask an outside company to create such a landing page or partner with a freelancer who will create it according to your guidelines. However, if you are taking up the gauntlet, you can use one of the popular tools:

• Shogun
• PageFly
• Leadpages
• Unbounce

Page design in these applications is simple, even intuitive, and allows you to quickly build a landing page with the correct design and good performance. In each of these proposals, we have ready-made templates at our disposal, which make things significantly easier. You only need to change individual elements to get a tailor-made landing page. Which of these tools you choose is up to you. Check which one you are comfortable with and which one suits your requirements best.

Choose a template that is compatible with the purpose of your advertisement

Each of these tools has a set of ready-made templates that greatly facilitate the creation of landing pages. To use them, however, you need to create a new landing page. To do this, from the dashboard, select Add a Page or Create the new page. After creating and naming it, you will be redirected to the template directory. Browse through the available gallery and pick the one that suits you best.

If you decide on one of the options, click the Select Template button. Remember that you do not have to use ready-made proposals at all, and if you feel up to it, you can design your landing page completely from scratch. However, if you are just taking your first steps in this topic, it’s best to choose one of the templates that has the correct layout and, above all, is optimized.

The next element is to customize the content. You will do this in any application in a very simple way. All you have to do is click on a given element, such as a headline, and in place of the sample text, enter your own. You will also change the graphics in the same way. Remember also that you can remove individual elements if you think there is too much of something on the page.

The landing page should also allow you to view reports and visitor data. Facebook has its internal tool for this purpose, the Meta Pixel, the code which you can also place on your landing page. This will keep both under control, and you will be able to easily check if everything is going as intended or if changes need to be made. When choosing a tool for creating a landing page, make sure it has data reporting capabilities and works with the Pixel.

The last step is to publish the finished site. But before that, run some final tests, check if there are any errors on the page and if all the links work properly. If so, save and publish the page.

Although we mentioned that this is the last step, it does not mean the end of the work at all. The landing page should be constantly monitored, checked and modified if necessary. Launching it into the world is not enough, make sure to monitor and fix it regularly.

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Creating a landing page yourself

If you feel that website design is something you can enjoy, try it yourself. A landing page is a fairly simple site, and you don’t need specialized programming skills to create it, at least in most cases. Much depends on what tool you design in. Among the most popular is WordPress, in which creating a basic website is not heavily complicated.

Firstly, there are many website templates available on the Internet, and if you choose one that is strongly similar to your vision of the site, your work will be very little. All you need to do is change a few elements, add your own multimedia, descriptions, and you’re done! The whole creation process involves dragging individual elements and placing them in the desired place, so even beginners can easily handle it. All you need is willingness and time.

Does making the site yourself mean that you’ll get it completely free of charge? Only your work will be free, while you will have to include in your budget the cost of maintaining the site. In addition, if you opt for a paid theme, you will have to pay for that as well. It is impossible to say exactly how much it will cost to make a landing page yourself, but it is certainly the cheapest way among those discussed.

Applications for creating a landing page

Until recently, the ability to code was a prerequisite for creating websites on your own. Nowadays, anyone can do it with at least basic technical knowledge and the ability to navigate freely on the Internet. Dedicated applications for designing a landing page that guides the user step by step are helpful. Their resources include ready-made templates tailored to the industry or purpose of the landing page. Your task is reduced to changing individual headings or descriptions and filling in the necessary information. Interestingly, such pages are pre-designed by professionals, so they have great conversion rates.

The main advantages of this solution include a simple setup process, an often free trial version that is sufficient to test if this solution is for you and advanced parameters. The final cost of this solution depends on the sophistication of the landing page and the selected application. You will even create some options completely free!

And what to do when these elements are missing or you need a more advanced site design?

Freelance help

Creating a single website does not require working with an agency or hiring an IT specialist. If you know it’s a one-time action, you can enlist the help of a freelancer. Looking into local Facebook groups or searching popular classifieds sites, you are sure to find someone. Pay attention to this person’s portfolio and see if his or her style suits you, and discuss all the details of the project before you finally start working together.

In this case, the cost of buying hosting or maintaining the site and any paid add-ons are also on your side. On top of that, you need to add the freelancer’s fee, which, depending on the complexity of the project, can range from a few hundred to even a few thousand.

Remember, however, that this solution, in addition to its many advantages, also has its disadvantages. Freelancers work quite fast and complete tasks efficiently, but for them it is just one more project. When handing it over, they don’t care what happens to it next (or at least most contracts are structured this way). Most landing pages require temporary updates and administration. If you think that once uploaded the site will manage on its own, you are sadly mistaken. Working with a freelancer is a solution for people who can take care of the site and know how to make possible changes to it or how to optimize it.

The agency you entrust with the execution and care of the landing page

Entering into cooperation with an agency gives you many versatile opportunities. Firstly, you get access to a team of various experts who will not only help you design your landing page, but also take care of its marketing or optimization. Of course, it’s not that you have to use all the options at once, it’s an alternative that you can use if necessary. Certainly, this is the most comprehensive option that can ultimately bring you a lot of benefits.

However, it is important to remember that professionalism comes at a price. In addition to being the most comprehensive option, it is also the most expensive. For landing pages designed by an agency, you should expect costs of several thousand.

How to decide which option is the best solution for you?

Each of the methods presented above differs significantly from each other, and making a final decision on which method is worth choosing is not at all that simple. It is a very individual matter and depends on many factors, but we hope that this brief summary will help you a little in your choice.

First, consider what you really want, what your budget is and whether you have the time to implement the landing page. These are the key issues on which your choice depends.

1. Creating a landing page yourself is a solution for people who:
• Have a small budget to allocate to a landing page
• Have basic technical knowledge and are proficient in various programs
• Have time to complete the project and don’t care about getting the site up quickly
2. Hiring a freelancer is a solution for people who:
• Know that the landing page will be a one-off project
• Can manage the site independently and make changes to it
3. Employing an agency is a solution for people who:
• Are looking for a comprehensive solution
• Want to put the landing page under comprehensive care
• Have a budget for implementation

Creating a landing page – the price you have to prepare for

Each of the methods for devising a landing page we outlined requires consideration in your campaign budget. There are no completely free landing pages, even if created on your own they require your work and maintenance on the server, and often this also involves the purchase of paid add-ons. So what is the price range for creating a landing page? It all depends on your expectations, the sophistication of the project and additional activities performed on the page such as a marketing campaign.

Many landing page creation apps allow you to test the tool for free for 14 days. During this time you can test your skills and see if this solution is for you. Only when you find that the final product meets your expectations you can purchase the full version. This way you won’t incur unnecessary costs and save money if you decide that you’d rather put the task in the hands of professionals after all.

Mobile landing page a must-have that you must remember

When creating your landing page, you must think of your target users. They are the audience of your content, and whether your form of communication is interesting to them will determine whether they will stay for longer. Aside from what elements should be on your landing page, one of the most important things is to make your landing page compatible with mobile devices. Reports for 2022 show that more than two-thirds of the world’s population uses a smartphone. This number is growing steadily year after year, and there is no indication that this trend will reverse in the future.

Most of the ready-made wizards or tools for creating a landing pages have the function of adapting the page to the mobile version and allow you to preview it. This gives you an image of users using cell phones. Although it requires a little more work, it’s really worth it. Small screens have their own requirements, and a standard landing page will simply display badly on them. The only reaction of users will then be to close it and look for another result.

Does it even make sense creating a landing page?

It certainly does. A landing page is a powerful online tool that allows you to achieve your goal, but also to test different solutions and see how they translate into audience interest and engagement.

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Wix is a global website builder that’s been available since 2006. It allows you to create websites, online stores, as well as simple landing pages. It enjoys great popularity mainly because of its accessible and intuitive wizard which has a simple design and because it offers great possibilities with functionality comparable to WordPress.

Landing Page on Wix offers advanced personalization features that allow you to customize virtually every element of your site. You can change colors, fonts, sizes, add images, videos and more to create a unique look that stands out from the competition. In addition, you can optimize your site for SEO to ensure it ranks properly in search results and attract more visitors.

What’s more, landing page on Wix also offers advanced analytics tools to track the effectiveness of your landing page. You can monitor traffic, conversions, average time on site and many other authoritative indicators. This will help you make basic decisions and improve your site to maximize its potential.

How to create a landing page in Wix?

Let’s start with a brief reminder of what a landing page is and why it’s even worth creating one. A landing page is a separate web page that has a specific, concrete function, and the user is redirected to it after clicking on an ad. Mostly, each landing page is assigned a separate purpose, or at least it should be, according to its design.

Although each landing page has a different design, tailored to the needs of a particular company, they do have certain features in common. One of the most important, looking at it from a marketing perspective, is the CTA (Call To Action) button, an element that encourages users to make a set conversion. Depending on your assumptions, this could be to make a purchase, start a subscription, sign up for a newsletter or waitlist. You can read more about what elements a landing page should contain later in this article.

Creating your landing page in the Wix wizard is intuitive and doesn’t require much programming knowledge. It can be said that the Wix landing page program is designed to guide you step by step. Before starting the process of creating a new page, you have to decide whether you want to start from scratch or prefer to use one of the available templates. The page builder is constantly evolving, and there are now more than 800 templates to choose from, tailored to a variety of themes. Below we will describe both processes of creating a Wix landing page.

Create a Wix landing page using a ready-made template

To create a landing page using one of the available templates, go to the pages tab after logging in, then click the “add page” button and select “landing page” from the list.

In this category, there are several ready-made templates to choose from, which achieve the most popular goals:

• Coming soon – inform about a planned event or the arrival of a new product or store
• Registration – collect personal data of interested users

Once you have selected the template that best fits the needs and purpose of your landing page, click the “done” button. Still, remember that you can customize each template. Use the “settings” section for this purpose.

Creating a custom Wix landing page

None of the suggested templates appeal to you or do you have a vision for your landing page and want to make it your own? No problem. Despite appearances, creating a custom landing is not difficult at all.

In the same panel i.e. “add page”, select the option “blank page”, and then press “done.” After clicking, a blank space will appear ready for design.

Here you can rename it and then proceed to create it. The side menu bar allows you to:

• Adding a ready-made section such as contact, about us, etc.
• Selecting the design of the site: text color, theme, choosing backgrounds
• Adding a media button

The most important rules to remember when designing a landing page on Wix

A landing page is often confused with a homepage, but they are two, completely different pages. The main difference is that a landing page should be designed so that the user who arrives at it knows exactly why he or she is there – it must fulfill a single, chosen purpose. So it’s important to strike the right balance when it comes to the amount of text.

There can’t be too much of it so that it doesn’t overwhelm the user and distract him from the main purpose, but there must be enough of it so that he knows what it’s all about. The home page, on the other hand, can have a bit more of this information and it can be varied, covering both products and the company itself.

However, let’s return to the landing page. Here the text must be concise and specific. It is good practice to convey information through media i.e. photos or videos, where written text is only a supplement. It can highlight the benefits that customers gain by choosing your offer. It is important that the text is not a clumped wall flooding the entire screen, but has a title and headlines. These are the key ones and should indicate the advantages, be interesting and encourage people to read the offer.

Unfortunately, most users do not read the text contained on the page, but only “scan” it by flying through the screen with their eyes. It is also important to properly break up the text and keep space to facilitate reading. For a landing page, lists, subsections and loose text fragments work better than blocks of text.

Speaking of text, there’s another element worth including on your landing page: social proof. What is social proof? It can be reviews of satisfied customers, testimonials, logos of companies that work with the brand, etc. – in a word, anything that shows that a company is respected and users are satisfied with its services or products. It’s worth including this element on your landing page, as most consumers trust reviews and recommendations and they are an element that builds trust in a company.

The design of the Wix landing page itself should be clear, simple and transparent, as well as visually appealing. While it’s not easy to find the golden mean, it’s worth working on it a bit so that the final version of the landing page on Wix meets these objectives. It’s also important to stay visually consistent with the brand, so apply colors from the logo or colors that match the character of the company in question – this means that everything ultimately has to remain consistent with the company’s branding.

Now, you’re surely thinking: it is not difficult at all! Indeed, building your Wix landing page is a simple matter and a lot of fun. While doing so, you should also not forget that it is a very effective marketing tool that translates into real conversions and therefore profit. Now that you know that building a landing page on Wix doesn’t require special skills and having one can bring you a lot of benefits – there’s nothing to stop you from trying! To start with, you can go for a dedicated wizard, where ready-made designs are available. Choose one of them, customize it and enjoy increased traffic to your site!

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How to create a landing page in WordPress? – table of contents:

1. Why a landing page and not a standard homepage?
2. Some basics to help you create a WordPress landing page
3. Let’s take a look inside – how to make a landing page on WordPress?
4. How to create your landing page on WordPress?

Why a landing page and not a standard homepage?

If you don’t yet have your landing page, you’re probably wondering what’s the point of creating one anyway. Can’t customers get redirected to a standard homepage? After all, it’s the place with a lot of information about your company and the products or services you offer, right? Well, not exactly.

Let’s start with the fact that a dedicated WordPress LP, unlike a standard homepage, has a rather distinctive design to encourage specific actions. It all depends on how the advertising campaign directs to it was run. The landing page is also a stand-alone page that will collect leads at all times. Flexibility and customizability are precisely the greatest advantages of a LP.

Both of these elements, i.e., the earlier trailer in the form of an advertisement and the landing page, must work together. A LP can serve many purposes. This is where you can encourage customers to sign up for a waiting list for a webinar or a new ebook, or communicate a special discount for club members. How you run this campaign is up to you. Remember, however, that the LP is your chance to grab a customer’s attention, and it’s up to you to turn interest into sales.

We also mentioned that the landing page should correspond to the marketing strategy in which it featured or to the social media data from where the redirection takes place.

There’s another reason for creating a landing page. Your company’s homepage is one and unchangeable. Regardless of what appears on it and from what source it was redirected. So it must be universal, which has its pros and cons. A LP, on the other hand, can respond strictly to the needs of a particular campaign and target a specific audience. You don’t have to limit yourself and you can create several landing pages and put a slightly different offer on each of them. This way you have a better chance of hitting the needs of the visitor.

Some basics to help you create a WordPress landing page

Now that you know why you should have a WordPress LP, let’s focus on what it should look like. First and foremost, it should be simple. This applies to both its design and the text contained on the page. Its visitors should know exactly why they came there, the landing page should be about one item or a specific offer. It shouldn’t also contain additional distractors or redirects. The text itself must remain consistent and catchy. Here it is necessary to apply the language of benefits.

However, do not forget that the landing page must be eye-pleasing. It is your business card, which represents your company. A person initially interested in your offer is the one who forms an opinion based on it. While the content itself is also important, visual perception is even more decisive. This is where seconds count, so make sure your website looks professional.

The landing page should therefore be, above all, specific. The customer needs to know exactly why they are on it and what they can get.

Let’s take a look inside – how to make a landing page on WordPress?

Headlines

Let’s start at the beginning. What a person going to a landing page sees first is the headline. And a lot depends on it. So you have about 30 characters to convince the customer that your offer is worth using. Not much right? So the headline needs to be consistent and catchy at the same time. One sentence that perfectly summarizes your offer and tells why it’s worth using.

Content

Naturally, the content matters. Here you can focus on the value you offer the customer. Use the language of benefits for this and accurately describe the benefits they will receive. Also, be sure that the text ultimately addresses all the customer’s concerns.

Social proof

Social proof is the ultimate weapon that can do far more than a mere product description. Here you can provide feedback from satisfied customers, a case study or insert the logos of companies you work with. There is only one rule: all reviews must be authentic. Therefore, if you are just starting your business and do not have a circle of trusted customers, it is a better choice to wait to develop this section than to use fake reviews.

Call to action

Finally, we come to the point. After all, in the end, the landing page is created so that the visitor performs the assumed action. Here, too, the rule invariably applies: specifics count. The message should speak clearly about what the user will receive when he or she clicks the button. Don’t go for a cliche “check”. Attract your readers with “receive a free e-book” or “enjoy a 10% discount.” That way they’ll know exactly what they are clicking on and what benefits it brings.

How to create your landing page on WordPress?

Let’s start with the fact that it is much easier than you think. Landing pages are rather simple in design and don’t require you to know complicated WordPress features or have coding skills. Just use the page builder of your choice and you’ll see that it’s really fun. There’s a whole bunch of ready-made templates to choose from, which you can customize to suit your needs. In most of them, you can change individual elements such as the size or type of font, as well as the placement of individual blocks, the elements that make up the page. It’s a bit like building with blocks. And if you need more than that, though, the wizards also allow you to edit custom CSS.

The most popular landing page builders

Gutenberg Editor is a fairly simple block editor that defaults to WP. While you can’t expect miracles from it, for creating simple landing pages on a limited budget it will work perfectly.

Everyone who knows what WordPress is has probably heard of Elementor. It’s one of the most popular website builders, which offers great possibilities. The advantage of its popularity is that there are numerous templates available online that are compatible with it.

An equally popular tool is Divi. Whether someone chooses Elementor or Divi is more a matter of taste. The two tools are very similar and both are operated in block editing mode.

SeedProd is a plug-in that is available in both free and paid versions. The latter is, of course, definitely more powerful and has more functionality. It is a fairly simple wizard that requires no coding knowledge and is designed typically for creating landing pages. This means that virtually every element is already customized, and all that’s left for you is to fill the page with catchy content and add matching graphics, i.e., cosmetic tweaks. In addition, it is lightweight and SEO-friendly.

Another well-known plug-in is Beaver Builder, where you can conjure up your landing page from ready-made templates quite easily. You can, of course, modify them and rearrange the various elements at will.

Remember that practice makes perfect. Before creating a landing page, get familiar with the wizard, check out its capabilities and watch some tutorial videos. There is a lot of free knowledge on the Internet – take advantage of it. Just get the basic skills and you’ll see how much fun it is.

However, if you don’t feel up to the task or have limited capacity, you can always outsource your landing page to a third-party company.

Read also: 5 landing page mistakes that cause conversions to drop

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Woocommerce and WordPress – table of contents:

1. Woocommerce + WordPress
2. What is WordPress?
3. Examples of websites based on WordPress
4. What is WooCommerce?
5. Why choose WooCommerce?
6. How to configure Woo and WP?

Woocommerce + WordPress

WooCommerce, the e-commerce plugin developed by Automattic, the company behind WordPress, improved its payment feature with a native solution called WooCommerce Payments. Previously, WooCommerce users could integrate their store with payment gateways like Stripe, Amazon Pay, Square or PayPal. However, the addition of native payments will make it even easier for e-store owners to get into e-commerce.

For now, the new feature is available to customers in the US, but its widespread access is a matter of time, as WooCommerce’s expansion has recently skyrocketed due to the coronavirus outbreak. TechCrunch reports that the number of active WooCommerce sites has increased by 34% in just two months, and the number of shoppers has increased by 70%.

What is WordPress?

But before discussing WooCommerce, let’s focus on its older brother. What is WordPress and why is it necessary to set up a store using WooCommerce?

WordPress.org is a free and open-source CMS content management system that was created with blogs in mind.

Today, however, it is the foundation of over 35% of sites on the global web according to W3Techs. How did it manage to gain such a massive market share? WordPress owes its success primarily to its versatility. It can be deployed anywhere, from small personal blogs to sites for major brands.

This is because the main advantages of WordPress are the extensive template system and the varied architecture of available plugins. Templates allow developers to work on predefined structures while plugins allow to enrich and personalize it, providing unique functionality.

Sample sites built on WordPress:

• TechCrunch
• Sony Music
• BBC America
• MTV News
• The New York Times

Internet users on platforms built on WordPress create about 70 million new posts and 77 million new comments each month.

(source: Digital.com)

WordPress developers assumed that their software should work with minimum effort from users, be intuitive and easy to use. Programmers, instead of configuring typical features, were supposed to develop and enrich the software.

The WordPress architecture primarily uses server-side PHP and MySQL, a relational database management system. Other technologies include Apache, Nginx, and Varnish caching.

A milestone for WordPress was the introduction, three years ago, of an editor called Gutenberg. Thanks to so-called blocks, novice users can insert multimedia content on their sites with very little technical knowledge, styling and enriching it to be engaging for the viewer.

What is WooCommerce?

WooCommerce, another product coming from makers of WordPress, was almost doomed to success. And it did not disappoint the hopes placed in it. Currently, it is used by 28% of all e-commerce sites. What is WooCommerce, how does it operate and what does it offer?

WooCommerce is a plugin, a small piece of code that – when added to the codes of a site built on WordPress – provides all the functionality you need to make sales.

The idea behind WooCommerce was similar to the one that gave birth to WordPress. The plugin was supposed to be easy to use, configure, but also give e-commerce owners full control over every aspect of their site, from the UI layer to unique features such as calculating specific rates for shipping costs to specific countries. With its customization capabilities, WooCommerce can expand with the growth of a given business.

Why choose WooCommerce?

Here are the key benefits of WooCommerce:

• Open Source

Woocommerce is an open-source plugin, enabling e-store owners to have full control over the development of their sites.

• Flexibility

A huge selection of extensions provides almost complete coverage of even the most non-standard needs. Moreover, if a solution is not available on the market, it is easy to find a programmer who will create it.

• Easy to configure

Setting up the plugin should not be difficult even for non-technically oriented people, and – see the point above – if difficulties do arise, you can easily find a specialist to help you overcome them.

• UX

The WooCommerce interface, like WordPress, is dedicated to laymen, which means you don’t need to have the technological knowledge to manage your site effectively.

• SEO friendly

Optimizing for SEO is of course not limited to choosing the right engine, but the tandem of WordPress + WooCommerce makes it a lot easier by providing plugins to support SEO efforts.

• Community

WordPress has gathered a huge community of developers around it, something that WooCommerce now benefits from. With the help of the community, it is much easier to solve any problems that may arise.

How to configure Woocommerce and WP?



To create an e-commerce site with the help of WooCommerce, you first need to create the foundation, which is a site based on the WordPress content management system. To do this, simply download the installation package from the WordPress.org website and install it on your server, following the instructions.

Once you’ve created your site, you’ll need to log into your admin panel and under “Plugins”, look for WooCommerce, install it and click “Activate”. WooCommerce includes a setup wizard that allows you to quickly and easily configure key aspects of your storefront, even if you are completely unfamiliar with coding. However, a manual configuration option is also available. In the first step of configuration, you need to choose the country of sale, currency and the type of products to be sold.

This is because with WooCommerce you can sell both virtual products (like access to videos or music files) and physical products. To add products, click “Add Product”, add product images, descriptions and prices. WooCommerce allows you to describe products using various parameters such as quantity, color and style. However, if this is not enough, you can further customize your store by reaching for extensions and additional plugins from third-party developers.

And if you are wondering how to increase conversion rate in e-commerce, we have the answer to that!

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]]> /what-is-woocommerce/feed 0 /how-to-analyse-your-website-traffic /how-to-analyse-your-website-traffic#respond Mon, 30 Aug 2021 11:46:12 +0000 /?p=15045 With the help of Google Analytics you are able to analyze your website traffic. Before you start it’s good to know that GA is not a recipe, nor does it give ready-made conclusions. Your job as a marketer is not to sit comfortably in a chair and read the report but to figure out what kind of questions you want to ask this powerful tool. How to do it? Let’s get started.

How to analyse website traffic? Table of contents:

1. The magic of Google Analytics
2. Analyse your website traffic by understanding the traffic source
3. Track the recipients, purchasers, channels
4. Analyse your website trafiice with the Google AdWords tab
5. Analyze website traffic by looking at average Pos. and CPC
6. Analyse your website traffic by taking a look into the costs

The magic of Google Analytics

Haven’t you ever had a dream to follow your customer and look over their shoulder following their movements on your website?

It’s good to know where users go, what catches their attention, or… where the customers who buy come from. With this information, we can conduct a profitability analysis of our advertising activities. If you want to analyse your website traffic the source of such information is Google Analytics. GA is not a recipe, nor does it give ready-made conclusions.



Analyse your website traffic by understanding the traffic source

The importance of IP addresses

The analysis of website traffic will only begin when we disable tracking of our IP address. That’s why it’s best to turn off all the internal addresses we use, including home ones. Then we will be sure, that traffic which we generate on our website will not be taken into account in results given by .

How to exclude our IP adress?

In Analytics we can set a filter that excludes our IP address. The filters can be set in the Admin tab (top bar)/View (right column)/Filters (fifth position from the top).

After selecting this option we click the “+new filter” button, select the “create new” option and enter its working name (this is information for us so that we know what is in this setting, e.g. “home”, “office”, etc.). Filter type “predefined filter” (Google took care of this setting), then we choose the action (which is in our case “exclude”), then the subject (traffic from IP addresses), the term (equal), and at the very end we enter our IP address.

All you have to do is click “save” and you are done. This is a good thing to strat if you want to analyse your website traffic.

Track the recipients, purchasers, channels

Data on the number of users is divided into different types

If you want to analyse your website traffic you need to know that direct traffic, are Internet users who immediately typed our address in the search engine. Organic results are the results obtained through search. Unfortunately, Google does not provide information on the key phrases from which users found us in a normal search. We can only obtain information about which key phrases users came to us from in the paid campaign. All data about the number of visits is very important, especially if we run paid campaigns.

By comparing data from user acquisition in a paid and free way we can compare the impact on traffic.

Very valuable information is also traffic referring from other websites. We can check if cooperation with other websites is beneficial (and even from which websites) and compare if it does not give better results than the paid campaign.

To analyse your website traffic take a look into your social media traffic

If we are running a campaign in Social Media it is worth spending a few minutes analyzing its results in Google Analytics – checking the quality of traffic – if users viewed more than one page (pages/visit). What is the rejection rate (leaving the page immediately after entering it)?

Facebook posts and blog posts should achieve increasing popularity. Your campaigns should always have a positive impact on the number of visits to your website, even if they are only for branding purposes.

Analyse your website trafiice with the Google AdWords tab

In Google AdWords/Acquisition/Total we can see what percentage of new users were acquired by AdWords (Paid Search).

Analyze conversions

The best comparison of channels is given by the number of conversions. For the AdWords campaigns themselves, it is good to check how the keywords are performing and what kind of users they are bringing to us.

If the rejection rate is high, the ad may not have met expectations (it may have suggested different content than the one the user found) or the landing page may not have encouraged the user to read the rest of the content (which, depending on the desired goal, maybe quite understandable, e.g. if we organized a contest).

Analyze the effectiveness of your campaigns

Also in the AdWords account, we can get the information that is necessary to analyze the effectiveness of the campaign. The bigger the budget and the more interest in the search results (to be checked in the keyword planner), the more often we should check the campaign results and take care of its optimization.

Analyze CTR’s

In our AdWords account, we see the number of clicks on our ad and the number of times the ad has been displayed.

CTR is an indicator calculated by the system which shows the popularity of an advertisement. It is simply the ratio of the number of clicks on an advertisement to the number of its impressions. The indicator allows you to assess whether the advertisement is attractive for the user.

Low CTR may indicate both ineffective content of our advertisement and a bad choice of keywords.

Diagnosing the problem of low click-through rate is easy – it is enough to perform A/B tests and check whether other advertising texts have higher values of the indicator and whether the same text for other keywords generates better effects. So we need to write new advertising content or choose more relevant keywords and the indicator should improve. Also, check the conversion at a high CTR.

Low conversion with high values of the indicator also indicates wrong ad content and burns a large part of the budget, which could be better spent.

Analyze website traffic by looking at average Pos. and CPC

The “Average Pos.” indicator is the position of our ad in relation to other advertisers.

Of course, we can influence its better results by increasing the rate per click. Sometimes however, it may turn out that phrases with poor indicators have better conversion than phrases with a budget that guarantees first places in the displays.

Then, despite fewer clicks on the ad, the generated profits are satisfactory and we do not have to increase the rates per click.

For example, if we own a wedding dress salon and our AdWords holds the first position, we get a lot of clicks, we spend quite a lot on the campaign. But, the quality of these impressions can be very poor – it can be women who have already got married but just like such a topic, it can be girls dreaming about the wedding…. it could be anyone. The percentage of women actually interested in buying a wedding dress may be small.

If our AdWords display is on the third page it will generate far fewer clicks, the budget will be far smaller. None of the ladies who want to look at dresses for the pure pleasure of looking will venture that far.

Would a determined person reach the third page of search engine results? Definitely. The choice of such strategy is strongly dependent on the industry (strength of competition, number of buyers, etc.) but also on the nature of the service itself – I would not recommend this strategy to plumbers.

Analyse your website traffic by taking a look into the costs

The most important goal is ultimately to make a profit. The average click value should be lower than the average transaction made by users.

Ongoing monitoring of campaign costs is the right thing to do, but a maximum daily budget should keep our campaign in check.

In addition to monitoring AdWords campaigns, you should check the effectiveness of your other campaigns, see where the strongest stream is coming from and fight for its continuous growth. If there are sites that cannot bring us results and generate costs they should be immediately cut off. The brutal and vital truth is that every action must have a purpose. If we do not achieve that purpose our actions can become a complete waste of energy.

]]> /how-to-analyse-your-website-traffic/feed 0 /web-writing-principles-how-to-write-for-the-internet /web-writing-principles-how-to-write-for-the-internet#respond Fri, 13 Aug 2021 11:10:27 +0000 /?p=13978 Having a copywriting talent is not the same as generating effective content for the web. Internet users are distracted by many stimuli while surfing, moreover – developing texts that will be read not only on a computer screen but also on a smartphone requires proper formatting. Therefore, if you want to learn how to create effective content for the web – check out our web writing principles.

Web writing principles – how to write for the internet?

• Web writing principles – background information
• Develop clear headlines
• Ensure internal linking to keep the recipient’s attention
• Clear text is easier to read
• Web writing involves creating simple content
• Substantive content for websites inspires trust
• Train your web writing skills

Web writing principles – background information

The art of creating content for the web is evolving – both user habits and best practices that make information easier to digest are changing. What is the difference between a standard article that will be published in a newspaper and a post on a website?

The rule of thumb is that Internet users do not read articles in depth from beginning to end, they focus more on skimming the content – all to quickly reach gripping and desired information.

So how can you make your content more attractive and grab the attention of your audience? Below are a handful of web writing principles that will help you discover the art of writing for the web.

Develop clear headlines

This is important for two reasons:

• First, properly named paragraphs are a clear and straightforward indication of what the reader can expect from the content. It’s a teaser of the content, so to speak, which should encourage you to read on.
• Secondly, the use of H2-H4 headings is also important in terms of SEO, so make sure to saturate your subtitles with keywords relevant to your post. A clear division into clear and logical paragraphs is an incentive for the recipient to explore the content further. Check out our text on how to write good headlines.

Ensure internal linking to keep the recipient’s attention

When creating texts, it often happens that the author mentions topics that have already been covered before – adding links to already published content that may be potentially attractive to readers not only keeps their time and attention on the page, but also has a positive impact on SEO.

Referencing previous publications allows you to redistribute already existing content.

Clear text is easier to read

Browsing online content is often done on the go and on a smartphone screen. This explains why it’s important to make sure your text is structured properly, so it doesn’t overwhelm the reader. This is one of those web writing principles that can’t be overlooked.

The use of short paragraphs and sentences facilitates the reception and encourages the reader to explore the article further. This is especially important for recipients of mobile devices – then such clarity of text is worth its weight in gold, does not tire the eyes, and encourages further reading.

Shorter portions of the text are easier to absorb and make it easier to remember.



Web writing involves creating simple content

The art of text design involves writing about complex issues in a simple way that can be understood and easily assimilated by the user. In many cases, the less is more principle works, according to which avoiding complex sentences and presenting issues in simple language allows you to reach a wide audience.

Thus, if you want to reach a wider audience with your article – speak their language.



Substantive content for websites inspires trust

When browsing content on the Internet, you often come across descriptions that do not contribute much and do not provide a concrete answer to the user’s question.

When developing content, it is worth focusing on factual texts that will help solve the problem of the Internet user, as well as interest him and build an image of an expert by sharing knowledge. Effective content marketing pays off in the long run and allows you to attract new users.

Train your web writing skills

Web writing is a key skill these days when creating content for the web. Whether you are a copywriter, marketer, or e-commerce specialist, effective webwriting should be the starting point of your skills.

With regular practice, you can spot effective solutions and deliver exactly the content your audience and customers want.

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]]> /web-writing-principles-how-to-write-for-the-internet/feed 0 /content-marketing-ideas-that-increase-sales /content-marketing-ideas-that-increase-sales#respond Tue, 10 Aug 2021 07:32:27 +0000 /?p=13649 A content marketing strategy involves developing and distributing content according to a previously prepared communication plan. Designing such content that will answer the most common questions and pains of potential customers is a simple way to gain leads. How to use content in the service of increasing sales? What are some less obvious ideas that can help with this? Discover how to get leads with well-chosen content.

Content marketing – table of contents:

• Interested in increasing sales through content?
• Types of content and lead generation
• Your website statistics vs. your response to leads
• Acquiring leads through sales calls
• Step into the role of a salesperson in the service of acquiring leads
• Push the envelope

Interested in increasing sales through content?

Using autocomplete in Google when typing in relevant key phrases is one of the easiest ways to get inspiration. However, there is a drawback to using autocomplete suggestions – while they are valuable to both the user (responding to their real needs) and SEO, they do not provide room for innovation.

Basing on topic suggestions obtained from the top results in Google should be just one of the ways to look for ideas to create valuable content.

Types of content and lead generation

One of the best practices that is useful in developing valuable content ideas involves looking for blog topics not only in and external tools, but also directly from the organization. After all, if one issue comes up among several salespeople – it’s a clear signal to the marketer that it’s worth exhaustively discussing the topic on multiple levels.

This new look at drawing inspiration occurs when generating content in those situations where a change in the organization’s strategy is at stake. In many cases, for example, when SaaS companies plan to raise prices as they expand – it’s important to reformulate the existing content marketing plan. This will help in reaching out to the high-end clients.

Your website statistics vs. your response to leads

A fairly common scenario proves that the target website may generate a relatively large number of visits, but this does not translate into a satisfactory number of conversions. What’s more – data on website visits is not a proper indicator either – as these are quite abstract statistics that are hard to compare objectively.

The main problem for marketers is that they rely too much on the page view count, and this is for several reasons:

• a large number of Internet users browsing the site with a low conversion rate means that the information on traffic analysis may be questionable,
• many sites owe their popularity to generating traffic from just a few pages,
• the desire to bring more traffic to the site may contribute to using content that, while it will increase visits, will not increase conversions and sales.

Acquiring leads through sales calls

Whether you like to experiment and use new techniques in your work – forget for a moment about the tools you already know well to help you create content.

For starters, try listening to your salespeople’s calls. The overriding value for you will be to learn the voice of your prospects – their needs, arguments, and objections.

There is no golden rule to how many of these calls you should assist with – you may start to see value after just a few, or sometimes a dozen, calls. This experience will equip you with a powerful dose of knowledge about your target audience, which will allow you to redefine your current content marketing strategy on topics and types of content. In the long run, this will enable you to increase sales to your desired audience.

Step into the role of a salesperson in the service of acquiring leads

Sometimes the execution of a content marketing plan takes place without any cooperation with the sales department. And it’s the salespeople who possess great knowledgeable concerning both potential and current customers.

If you feel up to it – you can go a step further and try to have a few or more of such conversations on your own – such a change of roles and getting out of your comfort zone is a win-win situation.

You will gain knowledge about the company’s audience, its potential customers – and if the salesman is included in this experiment and is faced with, for example, the task of creating a blog article of value to his potential partner – then it is highly likely that he will be more willing to share it with customers. What do you think his reaction will be to the leads that will flow in through his SEO-optimized article by a copywriter?

Push the envelope



Acquiring leads by redefining your content marketing strategy can be highly effective and enable you to bring in fewer customers who will generate just as much (or even more) business for your company.

Marketing is very much about experimenting and finding new and more effective forms of customer acquisition. Thinking “out of the box” makes success possible, so – get to it!

]]> /content-marketing-ideas-that-increase-sales/feed 0 /5-landing-page-mistakes-that-cause-conversions-to-drop /5-landing-page-mistakes-that-cause-conversions-to-drop#respond Fri, 06 Aug 2021 09:29:14 +0000 /?p=13477 Not so long ago, the effectiveness of online advertising campaigns was verified on the basis of how many people clicked on the ad and visited the website. But companies quickly caught up and realized that ads should bring about specific sales effects. Thus, currently, we check how many internet users, after entering the landing page, made some kind of activity – for example, subscribe to a newsletter, set up an account, download a given program or use a contact form.

5 most common landing page mistakes – table of content:

• Information overload
• Uninteresting headlines
• Too much content
• No call to action
• Poorly chosen and uninteresting graphics

Preparing a campaign is not only about choosing the right keywords, developing an attractive advertising text, and creating a banner. Equally important is the landing page, which will be displayed after clicking on the advertisement. The first page, which is displayed to Internet users after clicking an advertising link is called a landing page.

The task of landing page is conversion, i.e., making users perform a specific action. Such an action may be commencing shopping, registering on the website, informing friends about an offer or leaving your contact details (e-mail, phone number, other).

How to encourage your customers to do it? First of all, by avoiding the 5 most common landing page mistakes that cause a decrease in conversions.

5 most common landing page mistakes:

1. Information overload

The most effective landing pages are those where the user is asked to perform one simple, specific action: for example, to register on the site. that customers who had several different options to choose from felt confused, couldn’t make a decision right away, and… most often just abandoned the purchase.

Here is a sample landing page of www.cruise.com:



The amount of photos, titles, texts, and information chunks is very big. It can make the user feel overwhelmed and lead him to abandon the website.

2. Uninteresting headlines

3 seconds – apparently that’s how long we need to judge whether some information is interesting for us. The headline is therefore one of the most important elements of the page. It must be eye-catching and encouraging with the offer, showing the benefits for the customer.

www.wistia.com has solved this very well:



The headline on the landing page is short, effective and attracts attention. It simply answers the question “What’s in it for me?” which is the most important question from the customer’s point of view.

3. Too much content

A landing page can’t contain too much content. For no more than 12 seconds, but just for 8 seconds a person is able to focus their attention on a single message, according to research from the National Centre for Biotechnology Information.

For this reason, the advertiser has only 8 seconds to encourage the customer to act. The less text, the better. The key is a short and concrete message that expresses more than a thousand words. You need to write in the language of benefits – but concisely and specifically.

One parcel delivery company in the United States doesn’t write about all their benefits on the landing page. Instead, they say: With our envelopes, you’ll make a great impression before they even tear it open.

letterjacketenevelope.com landing page:

4. No call to action

Check out, Sign up, Create account, Submit form… Creating a good call to action is already half the battle. Its task is to make the user take action: register on the website, click a link or download a program, i.e., everything that can bring money to the company. There is no universal recipe for the most effective call to action.

Most companies use standard formulas like Sign up for an account, which on one hand are correct because users react subconsciously to such commands, but on the other hand do not evoke emotions and do not emphasize benefits.

A small change to Create an account and check us out with no obligation or Create an account and enjoy the cheapest international calls! can make the number of conversions increase significantly. But a slogan alone is not enough.

www.delta.com landing page example:



Even though the design of this website is quite minimalistic, there is no visible Sign-up button on the page. The only place you can find it is the upper menu.

The button on the landing page should stand out and catch the eye – here, however, other information catches more attention.

5. Poorly chosen and uninteresting graphics

A landing page is a business card of a company. The first impression counts, that is why the page must look professionally created. Mismatched colors, text blending with the background, or poorly chosen font can spoil the whole effect. Internet users buy by sight, so it is worth tempting them with fine, attractive photos. For this purpose, the company can take pictures of products on its own or use online services with stocks.

Fotolia.com – a great place to find photos for your website:



The best solution is to go for simplicity and minimalism. Call to action will be even more effective if it is distinguished by an eye-catching color.

Of course, there is no single effective recipe for an effective landing page. Not every solution will work for absolutely every campaign. However, avoiding basic mistakes, while still experimenting and comparing which landing page, will generate higher conversions.

Do you use landing pages in your campaigns? What other mistakes do you think should be avoided when creating a landing page?

]]> /5-landing-page-mistakes-that-cause-conversions-to-drop/feed 0 /how-to-build-a-new-website /how-to-build-a-new-website#respond Tue, 13 Jul 2021 10:52:30 +0000 /?p=12465 Are you looking to build a new website? Whether you are creating a new site for your own purposes or are looking to increase your business’s digital presence, a website is still the tried-and-true method to reach online customers and consumers. If you need help getting your new website off the ground, read on for tips on how to design your website for maximum effectiveness and efficiency.

How to build a new website?

1. Start with your goals.

Narrow down your website’s focus to one or two main goals rather than trying to appeal to everyone.

Not only will you save yourself the trouble of writing content that appeals to a variety of people, but it also allows you to create more specific and targeted content for those people who share similar interests as you do.

You’ll also find it easier to think of creative ways of reaching out to them with related articles if you keep all your efforts concentrated on one topic instead of attempting to go after every possible tangent that may interest them.

2. Choose the right domain name.

Your website address should be easy to read, spell and remember. Your site’s domain is one of the first things potential visitors look at when deciding if they want to visit your site or not. Don’t settle for anything less than a catchy, simple, and memorable address.

3. Choose an appealing layout.

Consider a layout that best represents your brand, not necessarily the most popular or first layout to come up when you think of website design.

You can also pick a different template for specific pages and categories, such as using a blog template for the homepage but having an online store use its own unique template, for example.

Just be sure all your pages complement each other instead of looking like they are from totally different sites.

4. Set up a blog that you update often.

An exciting and engaging blog will attract visitors to return regularly. Why? Because this is one of the few places on your site where there is always something new to keep users coming back again and again! Rememebr about it when you’ll build a new website.

Get creative with your blogs, such as posts where you write up content related to the specific niche you are targeting or posts with regular updates on things like sales, promotions, or news relating to your products or services.

5. Add high-quality pictures and videos to your site for engagement.

Pictures and video help break up your site’s text so that it doesn’t look monotonous and boring.

Try using different colors in your image if possible (even if they don’t necessarily match the main style of your website design).

Stay away from stock footage if possible. Consider taking some of your site’s pictures yourself – they’ll add maximum credibility and professionalism to your website.

6. Headings matter for your website.

Headings offer a short statement that will catch your visitor’s attention right away and make them want to move on to reading more about what you have to offer. The more specific this text is, the better – don’t be afraid of using words that are highly relevant to your niche, but don’t overdo it either by stuffing every page with keywords.

7. Include contact information to encourage conversion.

After you build a new website, visitors won’t necessarily know who you are. Make it easy for them to learn how to reach you when they want further information about your business, products, or services.

Ensure your website contains all the necessary contact information, including business name (if applicable), physical address, phone number(s), and email address.

8. Present a web design that is easy to navigate.

Keep in mind that most of your visitors will have no idea how to get around your website when they first visit it. Navigating around your site should be as simple and easy as possible. Your visitor’s experience depends on it – as does your site’s success.



9. If you want to build a new website, remember about SEO.

Even the best sites will do poorly if they don’t have good SEO (search engine optimization).

Since you’ve already worked hard to make sure you had a web design that was easy to navigate, why not make all that extra effort pay off with more visitors finding their way to your website?

Before you go live with your site, take some time to learn how optimizing SEO can help make sure Google, Yahoo, and other major search engines know about your great new website to show up higher in search results pages for relevant searches.

10. Monitor and maintain your new site often.

You’ve worked hard to design, set, and build a new website, but it doesn’t end there. Your site will need to be monitored for issues such as broken links or outdated content so you can quickly take action to fix these things before they start hurting your reputation online and leading to a loss of visitors and business.

Also, remain open to changes down the road. You might have a great idea on how to improve something in the future – and if you’re already prepared with an easily editable website (and perhaps even some backups just in case), then making those improvements will be much easier than starting from scratch again.

Contact a web design team for help with your new website

When you’re ready to build a new website, why not contact a web design team for help? A web design company can aid you in many ways, as they have the skills and experience needed to create a fantastic site that will make your business more successful.

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